And I’m back! Apologies for the prolonged break, but I’m back with some more ideas and opportunities!

In today’s issue we have:

• The Main Idea - opportunities in the growing longevity market.

• Steal This Idea - good water for good dogs.

• The Side Hustle - nostalgia tech art.

Estimated reading time - 4 minutes.

THE MAIN IDEA

Longevity

It’s well-known people are living longer, and the market to support us to live well into old age is seeing significant growth.

Let’s start with a few stats…

The interest in longevity has steadily increased for several years with UK searches rising by 22% in the last 12 months alone.

The r/longevity sub-Reddit has seen significant growth over the last 5 years and currently stands at 174k members:

The global market was valued at $25.1b in 2020 and is predicted to grow to $44.2b by 2030.

Longevity influencers are rising to prominence, with Bryan Johnson, Andrew Huberman and Peter Attia leading the pack.

Previous generation’s approach to longevity has generally focused on curing ailments as they presented, the focus has now shifted to ensuring those ailments never present themselves in the first place.

The market for longevity is still in its infancy with plenty of opportunity, especially in the UK.

There’s a few key opportunities that are ripe for the taking…

The Everyday Influencer

Current longevity influencers spend quite literally millions on biohacking their health to both live longer and live better.

A lot of the therapies and supplements these influencers are pushing are out of reach to the majority of the population.

Enter - The Everyday Influencer…

There’s an opportunity for a creator to dominate here covering everyday hacks to increase longevity that are actually attainable.

Given this is a UK focused newsletter niching down beyond this and covering everyday hacks available in the UK (or any other country for that matter) would undoubtedly see rapid growth.

Blue Zone Meals

Blue zones are somewhat obsessed upon by longevity researchers.

They are specific zones around the world where individuals live notably longer, examples include:

• Okinawa, Japan.

• Icaria, Greece.

• Nuoro Province, Sardinia.

• Nicoya Peninsula, Costa Rica.

For anyone interested there’s a fascinating documentary on Netflix about these zones.

There are a multitude of reasons as to why scientists think people live longer here but one of the key aspects is unsurprisingly diet.

There’s an opportunity here to tap into the longevity aspect and produce a range of Blue Zone meals.

There’s a company already delivering this in the US stocked across a variety of stores including Whole Foods but the market for this is wide open in the UK.

Going the supermarket route is tricky and full of hurdles, not to mention the margins you’d have to accept.

A DTC offering, like the majority of the meal prep companies, is your best bet here and allows you to scale slowly. Personally, I’d combine it with the approach taken by Stocked who recently won investment on Dragon’s Den with their convenience-focused offering of nutritious freezer meals.

Supplements

There’s all manner of supplements out there that actually do support longevity.

In the UK Longevity Box have a range of supplements with exactly that focus. But the price point is high and they seem to be mostly single supplements meaning you’d need to build a stack of them.

There’s a notable gap for a longevity-focused multi-vitamin type supplement marketed in exactly that way.

The supplement itself could easily be white labelled but the investment here is in testing and ensuring the product is delivering exactly what you’re claiming.

Health Checks/Coaching

The Mayo Clinic is the leading provider of Executive Health Checks.

These are basically full health works ups with personalised advice on preventative treatment.

The cost puts them out of reach for most people - $5k according to a 2017 article.

There’s a market here for a variety of offerings with a sliding scale of investment. From basic advice/coaching to full scale health work ups all focusing on increasing longevity.

Where To Start?

The one idea that can underpin all of them (and requires the least investment!) is getting started as a creator.

Creator brands are making a fortune - look at Prime drinks and the olive oil launched by Bryan Johnson in the longevity space.

If you can dominate the market for longevity solutions you can use that to launch any of the other ideas here.

STEAL THIS IDEA

Good Water For Good Dogs (or Cats!)

Let’s stick with the longevity focus but move over to pets!

I recently saw Furr Boost on Dragons Den where they won £50k investment from Touker Suleyman for their range of dog smoothies.

Around the same time, I listened to an episode of My First Million where Greg Isenberg discussed the idea of Athletic Greens for dogs. He’d named it Good Water, with the slogan ‘Good Dogs Deserve Good Water.’ Genius!

Such an offering will live or die on its marketing, something I’m not sure Furr Boost quite has right.

Look at the viral sensation of Liquid Death, it’s just water in a cool looking can but its latest round of fundraising values it at $1.4b!

There’s an opportunity to compete here with great marketing using influencers and virality to dominate.

THE SIDE HUSTLE

Nostalgia

I recently listened to an episode of the Greg Isenberg podcast with Jonathan Courtney.

The pod was themed mostly around nostalgia and opportunities here to tap into millennial nostalgia with tech from our childhoods.

One of the businesses mentioned was Grid Studio who make art out of retro tech - check it out to understand what I mean by this!

I think this is a fantastic side hustle that could easily grow into something significant.

I’d start by cornering a retro niche - for example 1990’s gaming consoles.

The process here is pretty simple - buy up old, broken tech > make some artwork using Grid Studio as inspiration > document the process on social media > make money > repeat.

I hope you liked today’s email and it was worth the prolonged break!

As always hit reply and tell me what you did/didn’t like - I always reply and the feedback is really useful.

See you next Sunday - I promise!

Adam